She’s fired! Laura tells of her Apprentice experience

A Kenilworth businesswoman says being on The Apprentice has taught her to trust her instinct more - because it is usually right.

Laura Moore, a former Kenilworth School and King Henry VIII School pupil, survived eight weeks in the BBC1 show before Lord Alan Sugar pointed the finger at her and said ‘You’re fired’ after she failed to impress with her negotiation skills during a buying task.

Her mistake came when she offered £200 for a white truffle, which the other team secured for half the price.

Giving his reasons for firing Laura, Lord Sugar said: “She’s an intelligent girl but I didn’t see any real spark of genius.

“Her negotiations on truffles were hopeless.”

Miss Moore who now spends the majority of her time in London, but visits Kenilworth every week, said: “I had quite a lot of experience before going on the show as I founded three companies, but I wanted to find out what I wasn’t good at and make that better.

“I have discovered after watching the programme back, that I was actually right a lot of the time but I didn’t put myself across as well as I could have.

“So I have learnt from that and think I will deal better with people in the future so they take my opinions on board more.

“I am disappointed I didn’t get the job because I really thought I could do it and really wanted to work with Alan Sugar.

“He is a really great guy and although he can be very shrewd, off camera he’s a lot softer and is very encouraging.”

The 23-year-old now wants to take advantage of the opportunities that have been presented to her since doing the show, but her biggest ambition is to set up her own company “sooner rather than later”.

She said: “The Apprentice experience was a roller coaster journey and was like a business boot camp with amazing people.

“It’s never a bad thing to give something a go and I’m really glad I did because the experience was invaluable.

“I believed I had what it took and I would encourage anybody who feels the same to go for what they want.”