Deliveroo says it has responded to 'high customer demand' by making its iconic thermal food-delivery bags available to buy.
With the heatwave this weekend the company says they will be perfect for people looking to keep their picnics cool, in every sense.
According to the food-delivery company, there has been a huge number of inbound enquiries and Tweets over the past couple of months from customers asking where they can get their hands on a piece of the branded kit.
It’s not the first time Deliveroo’s iconic branding has made waves in the British street-fashion scene. The famous teal rider jackets have over the years become somewhat of a trend, with customers scouring ebay and depop to get their hands on one of the high-vis garms to wear at likes of Glastonbury, Parklife or Boomtown.
With festivals and so many events cancelled this summer, picnics in the park are the new in thing.
‘The Cool Bag Shop’ is the first time Deliveroo has enable customers to purchase an official piece of branded rider kit for personal use. The Deliveroo thermal bags are being sold at £10 retail price.
Natasha Graydon from Deliveroo said: “Picnics have been a saving grace for us Brits this summer, but it's been a challenge getting it right - we’ve all been victim to warm beers, melted ice and soggy sandwiches at some point over the past couple of months. So whether you’re a cool kid on the common looking to keep your Pizza hot and your Aperol Spritz cold in style - or if you’re simply looking for a high quality picnic bag you know will do the trick, head on over to The Cool Bag Shop on the Deliveroo app this weekend.”
Deliveroo operates in more than 500 towns and cities across the world.
“The Cool Bag Shop” goes live on Friday 31st July, and will remain open while stocks last.
Initially bags are available when ordered in the standard Deliveroo delivery range of three locations in London, one in Leeds and one in Nottingham. But expect to see them pop up on eBay as soon as the promotion goes live.