A treasured Springer Spaniel called Fudge inspired a family to open a pet shop in Rugby town centre.

Polly’s Natural Nibbles was founded by lifelong dog lovers Kerry Corden and Damian Gray after they discovered just how difficult it could be to find natural, affordable treats for dogs with sensitive stomachs, itchy skin and dietary intolerances.

They have now opened a shop at 2/3 Sheep Street, offering an extensive selection of natural dog treats, chews, toys and other pet products while receiving friendly, personal guidance.

Kerry said: “We’re more than just dog treat lovers we’re dog parents who have experienced the allergies, behavioural struggles, repeated vet visits and worry ourselves.

Polly’s Natural Nibbles, in Sheep Street, was founded by lifelong dog lovers Kerry and Damian after they discovered just how difficult it could be to find natural, affordable treats for dogs with sensitive stomachs, itchy skin and dietary intolerances.

placeholder image — Polly’s Natural Nibbles, in Sheep Street, was founded by lifelong dog lovers Kerry and Damian after they discovered just how difficult it could be to find natural, affordable treats for dogs with sensitive stomachs, itchy skin and dietary intolerances.

“We understand how overwhelming it can feel standing in a pet shop, reading labels and wondering what is actually suitable for your dog. We want to make those choices easier.”

The story behind the business began with Polly, a wise and gentle dog who had been part of Kerry’s family for 14 years before Kerry and Damian met in 2018.

When Damian and his two sons joined the family, Polly welcomed them immediately. Gardening and weekend DIY projects soon became exciting adventures, with Polly rarely far behind.

Whether she was leaving pawprints in wet concrete or fur on freshly painted walls, she became so involved in family life that ‘Polly Helping’ quickly became a much-loved family catchphrase.

As the family grew stronger, Luna and Fudge two playful English Springer Spaniels joined the household. Polly calmly guided the younger dogs before passing away at the age of 16, leaving behind treasured memories and a lasting legacy.

Later came Spud, a massive 36kg gentle giant whose personality and quirks reminded the family so much of Polly that it felt as though she had returned to keep everyone on track.

Living with three lively, intelligent and ever-hungry Springers taught Kerry and Damian how challenging it could be to find healthy training rewards and long lasting treats at affordable prices.

But it was Fudge’s experience that ultimately shaped the purpose of Polly’s Natural Nibbles.

Affectionately known as ‘Auntie Fudge’, the much-loved Springer suffered from persistent allergies that left the family feeling helpless.

After numerous expensive veterinary appointments, medications and attempts to manage her symptoms, Kerry and Damian began researching food sensitivities and natural alternatives.

They carefully changed parts of Fudge’s diet and gradually started to see improvements.

The experience showed them how important it can be to understand ingredients and choose products suited to an individual dog’s needs.

Fudge continued to experience serious complications.

When an operation went wrong, the family faced the heartbreaking decision to end her suffering.

“Fudge’s legacy lives on in everything we do,” Kerry said.

“It is now our passion to help other owners feel supported and find suitable natural options for their dogs.

“We cannot promise that a treat will solve a medical condition, and veterinary advice will always be important. What we can do is listen, share what we have learned and help owners understand the different choices available.”

There are also hopes that a second, larger pet shop could follow in the near future. Kerry said: “Whatever happens next, our focus will remain on natural choices, affordability, honest advice and doing what we can to help pets live happy, healthy lives.”