Two Rugby businesses have kicked off support for a new youth football team.

The help has come from two firms in Somers Road, who have teamed up to help Bilton Ajax’s newest youth football team, the U8 Dragons.

JD Fabrications Ltd and The Blind Company have teamed up to provide crucial support by becoming the team’s new shirt sponsor and purchasing training equipment.

The Dragons, a dedicated group of ten local boys who became a team in January this year when they began competing in the Northampton and District Youth Alliance League.

placeholder image — Celebrating their win at the weekend.

They train weekly and compete in league matches every weekend.

The team is coached by Serg Samuel and Mark Lewis, who volunteer their time to mentor the boys, helping them grow both as athletes and individuals.

James Davies, CEO of JD Fabrications and the team’s new shirt sponsor, said: “I think it’s really important that young lads have a healthy outlet and the opportunity to learn valuable life skills through team sports.”

Karl Hardwick, CEO of The Blind Company, purchased a range of training equipment to support the team.

Rugby Mayor Simon Ward with the players.

As a sports coach himself, Karl, said: “I know how vital it is to have the right equipment to support a child’s development and help them reach their full potential.”

Coaches Serg and Mark agreed: “Support from local businesses gives the boys a real boost – it shows them that people care and believe in them. We love coaching this team because it’s not just about teaching football—it’s about shaping character, building teamwork, and instilling the value of hard work and dedication. The boys have come a long way in the past six months, and we can’t wait to see them continue to grow, both as a team and as individuals.”

After training with their new equipment, the boys went on to secure a victory in their next league match.