TruTrade launches new estimating platform built by real builders
TruTrade has launched its brand-new website and estimating platform - and unlike most tools on the market, this one was built by actual tradespeople.
The platform is the brainchild of Tony from A&E Construction, a builder from Leamington Spa with 35+ years in the trade and the face of Build with A&E, the YouTube channel followed by over 100,000 tradespeople. After decades of seeing good builders lose margin (or lose the job entirely) because their quotes were rushed, unclear, or based on a bit of “that’ll probably do”… Tony decided enough was enough.
What TruTrade Actually Does
In simple terms:
It gives builders fast, accurate estimates built by real people who know how the job actually works.
- Not PC sums.
- Not guesswork.
- Not made-up materials lists that don’t match reality.
Just proper estimates based on real trade experience.
Builders using TruTrade now get:
- Accurate estimates created by real tradespeople
- Complete material lists that reflect real builds
- Professional-looking quote packs customers actually understand
- Clearer pricing → better margin → fewer headaches
“Most builders don’t lose money because they’re bad at the job,” Tony says. “They lose it because pricing takes hours, happens at night, and is full of guesswork. TruTrade fixes that.”
Why Builders Are Paying Attention
Small builders everywhere face the same issues:
- quoting on the sofa at 10pm
- not knowing if they’ve priced too high or too low
- customers wanting breakdowns that take ages to put together
- materials lists that never match what’s really needed
TruTrade helps fix all of that, giving builders a way to price properly without losing evenings, weekends, or margin.
The new platform is live here:
About TruTrade
TruTrade is a UK-based estimating service built by real builders, not software engineers. Led by Tony of A&E Construction, TruTrade provides accurate, tradesperson-created estimates, trustworthy material lists, and professional quote packs for small builders, contractors, and developers across the UK.