Tyre pressure app proves invaluable for farmers

The Firestone Tyre Pressure Calculator app for use by farmers and the Bridgestone Challenge app developed for use by Bridgestone’s sales teams, are delivering impressive results since being launched a couple of years ago.

Revolutionising Bridgestone’s sales force, assisting customers and helping to land new contracts, RNF Digital Innovation – located next to Bridgestone at the Pure Business Park in Leamington - is proving a major driving force for Bridgestone’s business.

The Firestone Tyre Pressure Calculator app is already proving an invaluable aid to farmers. It helps them to identify the correct pressure to set their tyres with benefits including reduced soil compaction, less wear and tear on their tyres and increased fuel economy.

Since its launch in 2011, the app has been downloaded 29,000 times. The success of the Challenge app has been recognised within the automotive industry, with a shortlisting for the Motor Transport Awards 2013.

Pictured: Rob Mannion RNF Digital Innovation’s director and Barry Coleman, Bridgestone’s product manager for Northern Europe, with the Tyre Pressure app.