New signs and maps in Rugby town centre could make area easier to explore

Plans for a new system of signs and maps across Rugby town centre could move a step closer when councillors meet next week.

Rugby Borough Council’s cabinet will consider the proposals on Tuesday (September 8).

Existing signs would be replaced with a clear and consistent network of signage covering the town centre, guiding people throughout their journey.

The designs would use Rugby’s new Place Brand, while reflecting Rugby’s character and heritage.

One of the existing signs welcoming people to Rugby.placeholder image
One of the existing signs welcoming people to Rugby.

By encouraging people to explore different areas, the project aims to support local shops, businesses and attractions.

Cllr Louise Robinson, leader of Rugby Borough Council, said: “We want Rugby town centre to be welcoming, easy to explore and a place where people choose to spend their time.

“Clear and consistent signs might sound like a simple change, but they can make a real difference. They can help people discover more of the town, connect our key places and give residents and visitors greater confidence when finding their way around.

“This proposal is another positive step in our wider work to bring new life to the town centre.”

Cllr Jerry Roodhouse, deputy leader of Rugby Borough Council, said: “This would be a practical investment in the future of Rugby town centre.

“A complete network would guide people from one place to the next, helping them reach shops, businesses, attractions and public spaces across the whole centre.

“It would also create a stronger sense of place, with signs designed to complement Rugby’s history and give the town centre a clear and consistent identity.”

If Cabinet supports the proposals, it will recommend that council approves progressing the wayfinding scheme to the procurement stage.

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