Fine & Country continue its online innovation

Starting on September 1, Fine & Country will continue to be the only estate agency group to advertise in this way, giving its sellers an exclusive share of the Telegraph’s tablet and smart phone audience. While the tablet and app market has increased dramatically over the past 12 months, so has the digital innovation of the Fine & Country creative team producing a fresh new design that allows the advert to be more ubiquitous and interactive than ever before.

The redesign follows new data showing a 300% increase in advert interaction and click rate by consumers where a property image was used rather than corporate marketing. By using a property focused design with three or more images of Fine & Country properties on the page at any one time, the consumer is open to more choice, visual stimulation and will be able to access content even quicker than before to aid buyers in their search for their dream home.

Readers can view property details, pictures, videos and location maps, and can easily request viewings from within the app. The advertisement will also contain embedded links to the Fine & Country Facebook page, Twitter feed and YouTube channel.

Trends on how people consume information are continuing to push industry leaders like Fine & Country to harness their share of the online world. Richard Combellack, marketing director of Fine & Country, said: “Tablet and smart phone users should not be underestimated. Using multi-media platforms is the way forward for all types of traditional print advertising over the next few years. We aim to be the leaders in technological innovation in our sector, helping our sellers reach the widest possible audience. This sets Fine & Country apart from other agents and is why we remain the go-to agent to sell your home.”

As leaders in estate agency media marketing, having won the ‘Best International Real Estate Agency Marketing’ Award at the International Property Awards 2012 for four consecutive years, Fine & Country are continuing to revolutionise the experience of looking for a property.