Fine& Country pushes the boundaries by relaunching adverts on Telegraph app

Starting on September 1, Fine & Country will continue to be the only estate agency group to advertise in this way, giving its sellers an exclusive share of the Telegraph’s tablet and smart phone audience.

While the tablet and app market has increased dramatically over the past 12 months, so has the digital innovation of the Fine & Country creative team producing a fresh new design that allows the advert to be more ubiquitous and interactive than ever.

The redesign follows new data showing a 300 per cent increase in advert interaction and click rate by consumers where a property image was used rather than corporate marketing.

By using a property focused design with three or more images of Fine & Country properties on the page at any one time, the consumer is open to more choice, visual stimulation and will be able to access content even quicker than before to aid buyers in their search for their dream home.

This follows on from GfK MRI’s latest report on the way in which people today are choosing to use in-app ads. They recorded the most popular actions taken by readers included touching and clicking the ad to expand (38 per cent), viewing multiple pages of a multi-page ad (34 per cent), accessing the website through the ad (34 per cent), and watching video content (31 per cent).

Interactivity being therefore paramount, Fine & Country’s new advert design features a dual approach to moving and static images, using a carousel of properties to the right of the tablet screen.

This aims to make the users experience much more visually exciting and 
engaging.

Readers can view property details, pictures, videos and location maps, and can easily request viewings from within the app.

The advertisement will also contain embedded links to the Fine & Country Facebook page, Twitter feed and YouTube channel to encourage other online interaction.

Since the last time the brand advertised on the news App, the Telegraph’s monthly unique browsers have increased by 10.72 per cent month-on-month to 56,919,647, according to the latest Audit Bureau of Circulations figures.

Growing online audience figures has simultaneously seen the number of offline readers decrease. Trends on how people consume information are continuing to push industry leaders like Fine & Country to harness their share of the online world.

Richard Combellack, marketing director of Fine & Country, said: “Tablet and mart phone users should not be underestimated. Using multi-media platforms is the way forward for all types of traditional print advertising over the next few years.

“We aim to be the leaders in technological innovation in our sector, helping our sellers reach the widest possible audience. This sets Fine & Country apart from other agents and is why we remain the go-to agent to sell your home.”

As leaders in estate agency media marketing, having won the ‘Best International Real Estate Agency Marketing’ award at the International Property Awards 2012 for four consecutive years, Fine & Country are continuing to revolutionise the experience of looking for a property.

By targeting the Telegraph’s News App with an ABC1 readership share of over 86 per cent, Fine & Country ensures its luxury properties receive the best in property marketing on all platforms.