Businesses join together to create Warwick app to promote town's rich history and boost tourism
Businesses in and around Warwick have joined together to create an app with the aims of promoting the town’s rich history and boost tourism.
Leamington based technology company Appoly has partnered with many businesses in the town to create ‘Historic Warwick’, which launched on Monday (September 23).
Guy Stanton, CEO of Appoly, said: “This is bringing to life a new initiative designed with the local community and businesses in mind.
"This new app (Historic Warwick) is set to play a pivotal role in boosting tourism and enhancing local spending in the culturally rich town of Warwick.
“Warwick has long been recognised for its historical and cultural significance, yet its tourism potential remains largely untapped.
"Historic Warwick aims to change this by providing a comprehensive platform for visitors and residents alike to discover events, historic landmarks, and local businesses.”
The app features loyalty cards, exclusive vouchers, and targeted promotions, as well as offering marketing opportunities for local businesses.
Many of the town’s attractions have partnered with the Leamington company to join the app, including Warwick Castle, Warwick Racecourse, The Lord Leycester, Warwick Arms Hotel and Ronnie’s of Warwick.
The team behind the app say they believe it will be “instrumental in promoting Warwick’s heritage and driving economic growth in the area”.
Guy added: “We are incredibly excited and proud to be partnered with Historic Warwick.
“This app is exactly what Warwick needs and as a local myself, I look forward to seeing the benefits that Historic Warwick will bring to the town.”
Historic Warwick is now available for download on the App Store and Google Play.