Leamington games firm ranks above Tesco and BT in digital app downloads chart

Independent Leamington-based games firm Kwalee has ranked above giants such as Tesco, Deliveroo, BT and ITV in a table of digital app publishers with the most downloads.

According to App Annie, the leading app analytics firm, Kwalee has a wider reach than any other UK-based app publisher in the private sector – the only publishers ranking higher are the BBC and the NHS.

This makes Kwalee, which has a headquarters in Radford Road, The top British mobile games publisher by downloads, and one of only two games companies in the top ten.

Throughout 2020, Kwalee launched a number of varied hits including Let’s Be Cops 3D (13 million downloads), Teacher Simulator (7.5 million), Bake It (42 million) and Line Up: Draw the Criminal (18 million).

David Darling, founder and CEO of Kwalee in Leamington.

Founded by games industry legend David Darling CBE back in 2011, Kwalee has established itself as a major player in the vibrant UK games industry and employs more than 100 people.

The bulk of these are based (under normal circumstances) at Kwalee’s Leamington headquarters, but in 2020 the firm expand globally with growing teams in Bangalore and Beijing and even several fully remote positions.

David has a considerable track record in building successful games companies, having previously co-founded and led Codemasters which was recently acquired by EA for $1.2 billion.

The CEO said: “I'm so proud of the team – Kwalee is bigger than Tesco and ITV!

"Our outlook is truly global and we strive daily to reach hundreds of millions of players around the world.

“It’s an honour to be able to say that we are doing this more effectively than any other UK-based app publisher, not just in the gaming space but across all categories in the private sector.

“We will continue to work globally, both in terms of the audiences we reach and as we continue to establish our growing teams in India and China, but we are proud to be achieving this as a UK-based company and a member of Britain’s brilliant games industry.”

Kwalee is currently hiring for 101 job vacancies that would see the company double in size, as well as continuing to seek hyper-casual mobile games to publish from developers of all sizes and in all locations.

To watch a video about Kwalee's success click here.