The wayfinding fingerposts and monoliths have been installed by Warwick District Council in key areas of the town centre including Old Town, The Pump Room Gardens, Jephson Gardens, Holly Walk and The Parade, with Victoria Park and Leamington Station to follow shortly.
They will direct visitors to local facilities and the best places to visit in Leamington and the surrounding area.
Councillor Andrew Day, leader of the district council, said: “An important aspect of sustainable transport is ensuring that people are able to locate and access places on foot or by bike.
"This wayfinding infrastructure enables the anticipated 5,000 visitors arriving into Leamington each day over the course of the Games to find their way around using local landmarks in the town centre and discover the very best that our district has to offer.”
The signs were developed by the district with input from Leamington Town Council, BID Leamington, The Leamington History Group and The Leamington Society, working with wayfinding consultants Whybrow Pedrola, manufacturers Blaze and installers Allworks to bring the signs to life.
Funding for the signs was provided by the Community Infrastructure Levy (CIL) and the Coventry and Warwickshire Local Enterprise Partnership (CWLEP), who have awarded the council £1.8 million for infrastructure improvements ahead of Victoria Park’s role as an official venue for the lawn bowls and para bowls competitions during the Birmingham 2022 Commonwealth Games.
Sarah Windrum, chair of CWLEP, said: “We are on the home straight to the start of the Birmingham 2022 Commonwealth Games and these new signs are a great way to help visitors from all corners of the globe and the UK to find their way around Leamington, as well as make their trip even more memorable to go to places of interest around this fantastic part of the county.”