Strategy launched for thriving games and digital industry in and around Leamington

A new strategy for growing the games cluster and the wider digital creative sector in and around Leamington has been launched by Coventry and Warwickshire's Local Enterprise Partnership (CWLEP).
Sarah Windrum, board member of the CWLEP and CEO and co-founder of the Emerald Group.Sarah Windrum, board member of the CWLEP and CEO and co-founder of the Emerald Group.
Sarah Windrum, board member of the CWLEP and CEO and co-founder of the Emerald Group.

The CWLEP, in partnership with games trade body Ukie, has launched Games Industry in Coventry and Warwickshire – Blueprint for Growth.

Around 130 of the UK’s best games businesses are based in the West Midlands – notably in and around Leamington’s ‘Silicon Spa’ - creating, highly skilled, productive jobs and opportunities throughout the region.

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At any one time, there are between 2,000 and 2,500 full time employees in more than 50 games companies in and around Leamington, out of a total of 3,000-3,500 games industry professionals across the West Midlands.

The new report highlights the cultural and economic contribution made to the region by the games industry and makes recommendations for how to grow it and benefit the wider digital creative sector.

The report shows how the West Midlands’ games sector is a 21st century growth industry – contributing economically and culturally to the region’s success.

Chris White, MP for Warwick and Leamington, added: “As Member of Parliament for Warwick and Leamington and Co-Chair of the All- Party Group for Video Games, I am delighted to endorse the Coventry and Warwickshire Blueprint for Growth and offer my support to ensure that the games sector locally realises its potential.

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“With one of the biggest clusters of games companies in the UK, our local area is well placed to lead the way in growing this vital sector for our economy.”

To view the report visit

**** Sarah Windrum, board member of the CWLEP said: “Not enough people know that we have a world class games cluster in the Coventry and Warwickshire LEP area, and the wider West Midlands, and this an industry and success story we should shout about more.

“The games sector crucially requires the skills needed by wider digital creative businesses and support for these skills is therefore essential.”