I’m so happy the iconic Dewberry scent is back in The Body Shop - my top picks from the new range
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The beloved fruity-floral scent is back, bringing the nostalgia feels to my beauty routine.
Some fragrances don’t just smell good - they actually mean something. And for me (and so many others), The Body Shop’s Dewberry is one of those scents. So when I heard it was coming back years after being discontinued, I genuinely felt a little spark of joy. This isn’t just a relaunch -it’s the return of a generational icon.
Originally a cult favourite in the nineties, Dewberry was discontinued in 2002, much to the heartbreak of fans who grew up with its unmistakable fruity-floral scent. For years, it lived on only in memories, half-used bottles, and online wish lists. It’s officially back on shelves and honestly, it feels like being reunited with an old friend.
Dewberry is bold, juicy, and unapologetically fun. It blends ripe berries with soft florals and a warm, musky base that feels playful yet comforting. One spritz instantly takes you back to simpler routines, signature scents, and that feeling of finding your fragrance for the first time.
The Body Shop hasn’t just brought back one product either - they’ve revived the entire Dewberry universe. From indulgent textures to lightweight everyday essentials, the Dewberry body care collection makes it easy to layer the scent from head to toe.
The iconic Dewberry Perfume Oil £20 is back and it’s everything fans remember. Dabbed onto wrists or behind the ears, it delivers a concentrated hit of pure nostalgia. Long-lasting, pocket-friendly, it’s a must-have for anyone who loved the original (or wants to understand the hype).
If you’re all-in on the comeback, the Dewberry Body Care Collection £34.50 is perfect for giving your daily routine a fruity-floral twist. And for true fans, the Ultimate Dewberry Collection £82.50 is bursting with throwback fun a joyful celebration of everything that made this scent iconic.
Delivery options available and prices start from £3.99 for standard 2-3 days.
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