The real cost of promotion

Leamington chairman Jim Scott says the rising cost of ticket prices at the New Windmill is an inevitable by-product of promotion.

The cost of watching Brakes will rise £2 for adults next season following their promotion to the Conference North. MHLC-27-04-13 Brakes Apr92
The cost of watching Brakes will rise £2 for adults next season following their promotion to the Conference North. MHLC-27-04-13 Brakes Apr92

It will cost adults £11 to see Brakes next season, an increase of £2 on 2012/13, with concessions now paying £7, up a pound.

However, Scott believes the club have struck the right balance between revenue generation and keeping the cost of watching Conference North football affordable.

He said:“It costs more to play at that level of football.

“It’s largely wages, but mileage is up a third and there’s ground grading.

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“We’ve got to a strike a balance.

“We know times are hard for supporters but if the squad is not competitive they’ll stop coming through the gate.

“We saw that in 2012 when we went on that bad run.”

In a nod to the younger generation, the admission price for under-16s has been frozen at £3, while a new student rate of £5 has been introduced.

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Fans can also take advantage of an early-bird deal which offers an adult season ticket for £185 until July 31 and Scott says that is where the value can be had.

He said: “It means you can watch Conference football at Southern League prices.”

 For a full breakdown of Brakes’ season-ticket prices, log on to www.leamingtonfc.co.uk

 Brakes’ presentation evening will be held at Leamington Town Hall on Saturday June 1. Tickets, costing £10, are available from the club.