Reeds Rains strikes gold in estate agents awards

A top notch service which sets out to make everything as simple and smooth as possible is the secret behind the success of Reeds Rains Financial Services, which has beaten hundreds of other estate agents to a coveted award.

Reeds Rains was awarded gold in Financial Services at the Estate Agency of the Year Awards 2013 in association with the Sunday Times and The Times and sponsored by Zoopla Property Group.

The glittering ceremony took place on December 6 at the Lancaster London Hotel where the winners of the most highly regarded awards in the estate agency industry were revealed.

Now in the 11th year as a dedicated competition, these awards have become widely recognised as the most prestigious and difficult to win. With more entrants than ever before, over 5,000 offices were represented this year, but only the very best of the best were crowned as winners.

Financial services director John Hargreaves said: “To be recognised above every other financial services department in the industry is testament to the hard work and commitment of the team on a daily basis. We are naturally thrilled to receive this honour, which belongs to the entire financial services department. They all take so much pride in what they do.”

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The award was judged by a panel of 20 industry experts who assessed initial entry submissions before conducting an extensive review of the entrants, which included over 150 hours of telephone interviews and mystery shopping exercises.

The judges commented: “Reeds Rains have a deliberate policy of not wanting to ‘reinvent the wheel’ of financial products and services in what have been difficult times so they have countered this by ensuring that what they do offer is innovative and meets market demands to attract new clients and support the estate agency side of the business.

“Never content to tread water, the team actively seek to offer a top notch service and are all able to guide customers through the myriad of financial products, processes and checks.

“They understand that people can view the ‘interview’ as intimidating and set out to make everything as simple and smooth as possible.”

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John added: “We have a customer centric approach and have always strived to make the whole process as straightforward and simple as possible, consistently achieving a score of between 95-98 per cent of customers who rate our services as good or very good.”

The Sunday Times award is the third win for Reeds Rains in as many weeks after scooping the estate agency of the year accolade at the Merseyside Your Move Awards and a silver in property management at the Negotiator Awards.