Nuneaton mum’s practical approach to ‘emotional clutter’ inspires business

A Nuneaton mum has turned her unusual approach to self-care into a decluttering business.

Debbie Dunn, who lives in New Arley, has launched a new business, ‘Declutter with Debbie’, to help others ‘reclaim their homes’ – and peace of mind along the way.

Overwhelmed and strung out by an increasing workload on top of parenthood, the mum-of-three became desperate to make a change.

Disenchanted by a lack of job vacancies, she decided to create her own – out of her love of organising. 

She explained: “I just kept thinking, what do I enjoy? What am I good at? And then it hit me. I love organising and sorting out clutter. It really helps me destress and is kind of like self-care – like the physical act is a way of cleaning out emotional clutter.”

Decluttering is a growing niche and, as Debbie has discovered, one that’s in demand by those, like her, juggling work, home and family life. 

“I’ve had my own emotional struggles with an impossible workload on top of being a busy parent, so I know how it feels to be stuck in a complete state of demotivation and then the clutter builds up and up. You end up feeling worse. Home should be a sanctuary, a safe space. “If it doesn’t feel like that, how are we ever meant to wind down?”

The Arley resident, who’s also a keen allotmenteer, promises to avoid landfill as much as possible, ensuring clutter will be recycled kerbside or via specialist schemes, with leftover detritus sorted into waste categories for the tip.

She adds: “Cleaning out clutter and knowing it’s hopefully going to be useful in some other way gives me an even greater sense of contentment. And if I can help others overwhelmed with clutter – physical and life – to reclaim their home, their sanctuary, then it makes it even more worthwhile.”

Visit declutterwithdebbie.com or follow her Facebook page for more information.